Everyday, individuals from all walks of life, from average folks like you and me to corporate executives are wading through the multitude of companies attempting to find the best network marketing business or opportunity to become involved in. If only 3% succeed, what is it that you must know to choose the best network marketing opportunity? The company of choice should be one that actually teaches the ways of mastering wealth creation, but how do you know? The challenge is that when we start out there is one common factor that makes this a very difficult process to undertake is that we simple don't know. The difficulty is plain and simple, our lack of knowledge. To put it simply we cannot know, what we don't know!
While I was growing up, there was no structured educational system that openly teaches you the ins and outs of finding a network marketing company, reviewing the specific pro's and con's of that opportunity. How to do a cost analysis on the potential gains or losses you may incur with that company. How to re-coup start up costs quickly, or how soon to expect a ROI once you made that commitment to join a specific company's opportunity. Years ago, I used to believe the right opportunity would be the one that carried products or services I could become passionate about. If you have been involved with any opportunity, no doubt you've been told to get fired up about your products or services. To share it with everyone, with passion, and excitement that will lead to sales!
It is amazing how you perspective changes changes over time once you learn the truth! I found out that it really does not matter if you're passionate about the products or services, if you cannot make money quickly from the company's compensation plan and make money quickly. This one specific ingredient and the lack of knowledge about this key element sets us up for failure right from the start. Without it how do you determine when you read the company's material, watch a video presentation, visit a web site, or speak directly to a representative that all this information being shared with you is really factual and an honest representation of the truth? The honest answer is that you just don't know without educating yourself right from the beginning of the process and learn the details as complete as you can to guarantee you are making an educated decision and not an emotional, hyped up one.!
When I began my journey into network marketing, I made numerous mistakes in choosing a specific company that I believed at the time to be the best of the best out there. Like many people today I was lured by a few factors. The first company was an established giant in the industry. It had been around for numerous years and had a proven track record. There was nothing wrong with this model, but I quickly learned that specific sales goals were hard to meet, the commission structure was low to begin, and if you did not qualify or just missed your monthly qualification at the end of the month, you lost everything and had to start all over on the first, from zero. Hard to make money when sales were diminished to zero every month. This became a huge barrier for recruiting and caused many good candidates to eliminate themselves from the start and not want to join....talk about feeling like I had just wasted months of time, effort, and money starting from ground zero every month!
The next company I joined required a similar affiliate fee to get started. This time I really did my home work "due diligence!" I researched and studied this company spoke to several representatives, and went over the pay-plan with a fine tooth comb. I delayed joining, "hey I was burned before," I wanted to make sure it was not going to happen again! They had this one of a kind pay-plan with all the bells and whistles and seemingly would not be difficult to be in a profit position very quickly.
This should have raised a red flag! In all of the conversations I had not one person I talked to mentioned attrition! Over the course of time, contacting people, signing them up, on auto-ship, moving volumes of products that no one really wanted or needed, I still had attrition. Due to this attrition I ended up with all these worthless pay-points I couldn't cash in. After being a distributor for a while this company went on to do something that really let me know I had picked the wrong network marketing opportunity! One day I found one of our companies products all over the internet, using "As-Seen-On-TV!" They where selling the product for half the price, taking all of the sales for themselves, and not allow the rest of us distributors to discount them as well! Go figure! Needless to say, I left shortly after I didn't want to stay with this company, they had destroyed their credibility with me and I couldn't make myself stay.
So what's my point? Why am I bringing this up? To illustrate the point that if left to our own resources, we may end up with the belief that we have chosen the best network marketing opportunity for us, only to discover months, or years later that we made the wrong choice! I'm not saying that the companies information, or the individual upline sponsors lied to us, more often than not, everything was explained very clearly and with a great amount of detail. Yet, since I did not have enough experience, or knowledge I believe that it ended up leading me to making poor choices.
Thinking back to high school and college, I remember meeting with the guidance counselor to help me plan out my future. A counselor that would look at your background, experience, and assist you in creating your plan was a very good asset to begin with. Someone that was not biased one way or another into your chosen path. My high school counselor advised me to pursue a career in engineering, which I did for one year at Rochester Institute of technology, while my college adviser advised me to pursue a completely different course of education and career path.
Why doesn't this exist in Network Marketing, Or does it? Finding this guidance within the network marketing industry would be the first place to start your journey if you are serious about starting and building a solid network marketing organization. After several failed ventures in the network marketing industry I realized that I needed to learn what I needed to know to become successful in this industry. My previous failures probably were not the companies that I joined fault, but due to the serious lack of knowledge at how to build a business. Once I found the education I needed and the systems that I needed to learn to become successful my businesses began to flourish, my teams stuck around to learn what I know, and I started to make money continually like clock work. Had I educated myself first at how to market myself, it would have saved me years of wasted effort, and thousands of dollars.
Choosing the best network marketing opportunity cannot and should not be taken lightly, what we need to succeed is knowing the right questions to ask. Knowing how to evaluate a companies pay-plan. Knowing, who would be my target market for the products or services> Knowing if my market is global or simply local. Most important, knowing exactly how I make money and when. These and other questions, never come to mind, because we do not have enough knowledge to ask them let alone experience to guide us into making the correct choice. We have to face the fact that 97% fail, if you want to cut years from the learning curve, become part of the 3% that does succeed.
Your company of choice should be one that actually teaches mastering wealth creation. To simplify it, the people you choose to work with must be good mentors, able to at least show you where to get the knowledge you will need to be successful. They should be affiliated with a company that has an extensive training and educational system that you can plug into immediately and begin learning the techniques you will need to become successful right from day ONE. They should have systems and support in place to create immediate cash earnings as you are marketing your brand. Whether someone you network with joins your company your not, you should be able to provide tools and or training resources where you can profit from the interaction with them. Imagine if you were in a position where all of the people you network with, and say NO... to joining your primary business, actually purchased tools, product or services from you that you were using to build your business and profiting immediately. How valuable would this be to you to be creating cash flow to finance your marketing efforts.
The company you choose, should have the automation already in place so no matter who you get to look at your business, will continue to be your customer for life. Imagine a system that sends an email on your behalf to a potential customer for two years, after the initial contact. They update your potential customer and inform them of new products, services, and resources that may be invaluable to them in the future and you don't have to do anything else. What would the value of that be.
And finally you have to be in a position to make money hand over fist. The product, service, or resources must be invaluable to the masses globally, consumable immediately 24 hours a day, 7 days a week, available digitally, as well as delivered in a hard product form. It must have a pay plan set up to pay commissions and bonuses directly to you, being profitable enough to generate a very sizable return on your investment in your business and does not need to have 100's of people join to make good money. If a compensation plan only pays a few dollars here and there, you will fail. If a compensation plan pays thousands for each sale or just a few sales, you will succeed. Its that simple.
How do you succeed and become part of the 3% group? You find out about a specific network marketing company by asking the specific questions necessary to make a sound, rational, educated, financial, business decision that fulfill these criteria and answer the specific questions you must ask first. You will save yourself a great deal of hardship and stress by doing so.
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